CHI Color Illuminate Shampoo PLATINUM BLONDE 739 ml

CHI Color Illuminate Color enhancing shampoos and conditioners provide balanced color replenishment between salon services. Color Illuminate directly deposits color dyes or tones in one easy step. It features Silk Amino Complex, which contains ceramic, amino acids, and silk that deeply penetrate the hair cuticle for ultimate color deposit and moisture delivery.

Key benefits:

• Helps maintain salon-fresh color in natural hair color and color treated hair
• Offers color preservation and color balance in one step
• Can be used weekly or daily, depending on desired results
• Silk Amino Complex conditioning agents replenish moisture in chemically treated hair
• Create custom shades by intermixing colors for endless possibilities

Wet hair and apply CHI Color Illuminate Shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI Color Illuminate Conditioner.
*Consider starting tone and level of hair color as well as porosity when determining shade and timing. Always use gloves. May stain porous surfaces